Friday, January 8, 2010

Blog


Why do I blog :Increase my visibility online
Showcase my expertise
Build a reputation with my potential customers

What is a blog ?A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion."
Essentially, a blog is a site where you can publish news, articles, commentary, thoughts, etc. in a series of "posts."

In most cases, blogs also have an area where readers can respond to posts, which allows for discussions to occur between authors and readers of blogs.

Websites where you can set up your own blog include:

BLOGSPOT
TYPEPAD
WORDPRESS

How You Can Use Blogging
You can use your blog to:
Share your expert insights into your industry
Provide customer tips related to your business
Highlight customers who have benefited from your products and how they've done so
Ask your potential customers how they'd like to see you change/improve existing products, or what new ones they would find helpful
Talk about changes you're making to your product/business...all while showing your potential customers that you're a real, live person interested in helping them solve their problems -- not just in making a sale. This is a great way to market your business!